A project in progress.

The final presentation in May.


During my MFA Thesis Project, I immersed myself with the world of digital audio stories. Through analyzing existing behaviors and looking at emerging trends, I investigated how interaction and system design can help to envision a community publishing platform for listeners and creators.


The project was conducted at Umeå Institute of Design during first 20 weeks of 2018.

Map with the interviews
Interviews for the immersion

To get insights and better understand the context, I reached out to people from all over the world that have connections with audio stories. I interviewed podcasts listeners, media experts, and audio storytellers. Interviews helped me to better understand their behavior, goals and expectations for my solution.

Visit at Rock&Pop Radio
Shadowing an user
Synthesis of the research
Why podcasts?

“Listening to podcasts became part of my routine, it is my moment to tune for a day. I listen to mindfulness podcasts when I am on a train, last 20 minutes before getting to work is for news podcasts.”

Katherina, a podcast listener

Insights from analysis of listeners
Time well spent
Listening for time well spent

Through the research, I learned that listening to podcasts can reduce the feeling of wasted time while doing a tedious task. That is why most of my listeners immerse with the stories during commute. During this time they can get familiar with interesting perspectives and reflect on it by themselves.

Word of mouth
DISCOVERY BY a word of mouth

If you open any podcast app you will be able to choose from more than 250k of different podcasts. The choice and lack of good categorization are overwhelming for every listener. That is why listeners have a different way of finding the content. A word of mouth is the most popular form of recommendation.

Engaging with others

Podcasts shows and podcast cons are becoming popular amongst podcaster and listeners. During those meetings listeners can meet similar people, they can discuss their favorite podcasts and engage with the creators. Both of the sides have a feeling of being a part of something bigger.

Stories build relationships

“Podcasters creates intimacy through a voice with the audiences. The best have ability to build a community that will stay loyal for many years. That’s why understanding listeners is so important.”

David, a podcast expert

Understanding podcasters through a journey

As outcome of analysing storytellers, I mapped their journey on a timeline. Beside the initial struggles with recording and editing a podcast, all of subsequent happy moments and struggles are related to interacting with listeners or other creators.

Sound and light as guidence

The project goal is

To form a podcast community for listeners and creators, where they connect through similar interests and share inspiring content.

Working towards

Community platform needs to answer on many opportunities and with the time given I decided to mainly focus on enhancing relationship between listeners and build direct connection with storytellers.

Platform map

Early wireframes
See next project

The auto-injector for young adults